Reward points are a type of incentive offered by businesses to encourage customer loyalty. Customers earn these points by making purchases or engaging with the brand, such as through credit cards, retail stores, or loyalty programs. The points can typically be redeemed for discounts, products, or services, providing a tangible benefit for continued patronage. These points often have specific rules regarding how they can be earned and redeemed. For example, some programs may offer bonus points for certain purchases or during promotional periods. Understanding the terms of each program helps customers maximize their rewards and enjoy the benefits of their loyalty.