Repeat customers are individuals who make multiple purchases from the same business over time. They are valuable to companies because they often spend more than first-time buyers and can help drive consistent revenue. Businesses typically focus on building relationships with these customers to encourage loyalty and increase the likelihood of future purchases. To attract repeat customers, companies may implement strategies such as loyalty programs, personalized marketing, and excellent customer service. By understanding the preferences and behaviors of their repeat customers, businesses can tailor their offerings to meet their needs, ultimately fostering a stronger connection and enhancing customer satisfaction.