Recovery Time Objective (RTO) is a key concept in business continuity planning. It defines the maximum acceptable amount of time that a system, application, or process can be down after a disruption occurs. Organizations use RTO to set recovery goals and prioritize resources to ensure that critical functions are restored quickly. RTO is often part of a broader strategy that includes other metrics like Recovery Point Objective (RPO). While RTO focuses on time, RPO deals with data loss, specifying how much data can be lost in a disruption. Together, these metrics help organizations prepare for and respond to unexpected events effectively.