Record sales refer to the total number of copies sold of a particular music album or single. This metric is often used to measure the popularity and commercial success of an artist or a specific release. High record sales can lead to awards, increased visibility, and opportunities for the artist, such as concert tours and endorsements. In the music industry, record sales are tracked by organizations like the Recording Industry Association of America (RIAA) and Billboard. These organizations provide certifications, such as gold and platinum status, based on the number of units sold. Record sales can also influence charts, determining an artist's ranking in popular music lists.