Reading campaigns are organized efforts aimed at promoting literacy and encouraging people to read more. These initiatives can take place in schools, libraries, or communities and often include activities like book fairs, reading challenges, and author visits. The goal is to foster a love for reading and improve literacy skills among participants of all ages. Many reading campaigns also focus on specific themes or target groups, such as children, teens, or adults. They may partner with organizations like Reading Is Fundamental or Scholastic to provide resources and materials. By engaging the community, these campaigns help create a culture of reading and lifelong learning.