Reading Is Fundamental (RIF) is a nonprofit organization dedicated to promoting literacy among children. Founded in 1966, RIF aims to provide access to books and encourage reading as a vital skill for personal and academic success. The organization focuses on underserved communities, ensuring that children have the resources they need to develop a love for reading. RIF offers various programs, including book distribution, reading motivation initiatives, and family engagement activities. By partnering with schools, libraries, and community organizations, RIF works to create a supportive environment where children can thrive as readers and learners, ultimately fostering lifelong literacy habits.