Reactive strategies are approaches that organizations or individuals use to respond to unexpected events or changes in their environment. These strategies focus on addressing issues as they arise rather than planning for them in advance. For example, a company might implement a reactive strategy by adjusting its production schedule in response to a sudden increase in demand for a product. These strategies can be effective in managing immediate challenges but may lead to short-term solutions rather than long-term stability. Organizations often rely on crisis management techniques and contingency planning to navigate unforeseen circumstances, ensuring they can adapt quickly to maintain operations.