Rapala Fishing is a popular brand known for its high-quality fishing lures and tackle. Founded in 1936 by Lauri Rapala in Finland, the company specializes in creating realistic bait that mimics the movement of fish. Anglers around the world use Rapala lures to attract various species, including bass, trout, and pike. The brand has expanded its product line to include rods, reels, and fishing accessories, making it a one-stop shop for fishing enthusiasts. Rapala lures are designed for both freshwater and saltwater fishing, ensuring that anglers can find the right tools for their fishing adventures.