Rapala is a well-known brand that specializes in fishing lures and tackle. Founded in 1936 by Lauri Rapala in Finland, the company gained popularity for its innovative designs that mimic the movement of injured fish, attracting a variety of game fish. The brand offers a wide range of products, including crankbaits, jigs, and spoons, catering to both amateur and professional anglers. Rapala lures are recognized for their quality and effectiveness, making them a staple in fishing gear around the world.