Ranking factors are the criteria that search engines like Google use to determine the order in which web pages appear in search results. These factors can include elements such as the quality of content, the number of backlinks, and the website's loading speed. The better a page meets these criteria, the higher it will rank, making it more likely for users to find it. Understanding ranking factors is essential for anyone looking to improve their website's visibility. By optimizing for these factors, such as using relevant keywords and ensuring a mobile-friendly design, website owners can enhance their chances of attracting more visitors and achieving their online goals.