Radio advertising is a form of marketing that uses audio messages broadcasted over the airwaves to promote products or services. Advertisers create short commercials that are played during breaks in radio programming, reaching a wide audience. This medium allows businesses to target specific demographics based on the radio station's listener profile. One of the key benefits of radio advertising is its cost-effectiveness compared to other forms of media, such as television or print. Advertisers can choose different time slots, from peak hours to off-peak times, to maximize their reach and impact. This flexibility makes it an attractive option for many businesses.