Quicken Loans is a mortgage lending company based in the United States, known for its online platform that simplifies the home loan process. Founded in 1985, it has grown to become one of the largest mortgage lenders in the country, offering a variety of loan products, including conventional, FHA, and VA loans. The company emphasizes customer service and technology, providing tools that allow borrowers to manage their loans digitally. Quicken Loans is also recognized for its commitment to transparency and efficiency, aiming to make the mortgage experience as straightforward as possible for homebuyers.