Quick Response Manufacturing (QRM) is a strategy aimed at reducing lead times in manufacturing processes. It focuses on improving the speed and flexibility of production to meet customer demands more effectively. By streamlining operations and minimizing delays, companies can respond quickly to market changes and customer needs. QRM emphasizes the importance of cross-functional teams and continuous improvement. This approach encourages collaboration among different departments, such as engineering, production, and sales, to enhance overall efficiency. By adopting QRM principles, businesses can achieve faster turnaround times, lower costs, and increased customer satisfaction.