Quantitative analysis involves the use of numerical data to understand patterns, trends, and relationships. This method often employs statistical tools and mathematical models to analyze measurable variables, such as sales figures or survey responses. It provides objective results that can be easily compared and replicated, making it valuable in fields like finance and market research. Qualitative analysis, on the other hand, focuses on understanding the underlying reasons and motivations behind behaviors and opinions. It uses non-numerical data, such as interviews, open-ended survey responses, and observations, to gather insights. This approach is particularly useful in areas like psychology and social sciences, where human experiences and perceptions are explored.