Qualtrics is a cloud-based software platform that specializes in experience management. It allows organizations to gather and analyze data related to customer, employee, product, and brand experiences. By using surveys and feedback tools, businesses can gain insights to improve their services and products. Founded in 2002, Qualtrics has become a leader in the field of data collection and analysis. The platform offers various features, including customizable surveys, real-time reporting, and advanced analytics. It is widely used by companies to enhance decision-making and drive growth through informed strategies.