Qualitative research focuses on understanding concepts, experiences, or social phenomena through non-numerical data. It often involves methods like interviews, focus groups, and observations to gather in-depth insights. This approach is useful for exploring feelings, motivations, and behaviors, providing a rich context for understanding complex issues. Quantitative research, on the other hand, emphasizes numerical data and statistical analysis. It uses structured methods such as surveys and experiments to collect measurable information. This approach allows researchers to identify patterns, test hypotheses, and make predictions, providing a more objective view of trends and relationships within data.