Qualitative evaluation is a research method that focuses on understanding the experiences, opinions, and motivations of individuals. It often involves collecting non-numerical data through interviews, focus groups, or open-ended surveys. This approach helps researchers gain deeper insights into complex issues and the context surrounding them. Unlike quantitative evaluation, which relies on statistical analysis, qualitative evaluation emphasizes the richness of data. It allows for a more nuanced understanding of participants' perspectives, making it valuable in fields like education, healthcare, and social sciences. This method can inform program development and improve decision-making processes.