Purmamarca is a small village located in the Jujuy Province of Argentina, known for its stunning natural beauty and vibrant culture. Nestled at the foot of the Cerro de los Siete Colores (Hill of Seven Colors), the village attracts visitors with its colorful rock formations and traditional adobe houses. The main attraction in Purmamarca is the Cerro de los Siete Colores, which showcases a unique palette of colors due to the mineral composition of the rocks. The village also features a lively artisan market, where local crafts and traditional foods can be found, making it a popular stop for tourists exploring the Quebrada de Humahuaca region.