Purchasers are individuals or organizations that buy goods or services. They play a crucial role in the economy by driving demand for products. Purchasers can range from everyday consumers to large corporations, each with different needs and purchasing power. In the marketplace, purchasers often evaluate options based on price, quality, and availability. They may conduct research, compare products, and read reviews before making a decision. Understanding the behavior of purchasers is essential for businesses to effectively market their offerings and meet customer needs.