Buyers are individuals or organizations that purchase goods or services to meet their needs or desires. They play a crucial role in the economy by driving demand for products, which influences production and pricing. Buyers can be consumers, who buy for personal use, or businesses, which acquire items for operational purposes. In the marketplace, buyers evaluate options based on factors like price, quality, and brand reputation. Their decisions can be influenced by marketing strategies, reviews, and recommendations. Understanding buyer behavior is essential for companies to effectively target their audience and improve sales, making them a key focus in fields like marketing and economics.