Purchase patterns refer to the trends and behaviors that consumers exhibit when buying products or services. These patterns can include factors such as frequency of purchases, types of products bought, and the time of year when purchases are made. Understanding these patterns helps businesses tailor their marketing strategies and inventory management to meet customer needs. Analyzing purchase patterns can reveal insights about different customer segments, such as demographics or lifestyle choices. For example, seasonal trends may show that certain products sell better during holidays, while loyalty programs can encourage repeat purchases. This information is valuable for optimizing sales and improving customer satisfaction.