Public relations firms are specialized agencies that help organizations manage their public image and communication strategies. They work with clients to create positive relationships with the media, stakeholders, and the general public. Services often include media relations, crisis management, event planning, and social media management. These firms play a crucial role in shaping how a brand or organization is perceived. By crafting press releases, organizing events, and developing communication plans, public relations firms help clients effectively convey their messages and respond to public concerns. This can enhance reputation and build trust with audiences, ultimately supporting business goals.