Promotional videos are short films created to advertise a product, service, or brand. They aim to capture the audience's attention and convey key messages quickly and effectively. These videos often highlight features, benefits, and unique selling points, making them an essential tool for businesses in marketing. Typically shared on platforms like YouTube, social media, or company websites, promotional videos can vary in style, from animated graphics to live-action footage. They are designed to engage viewers, encourage sharing, and ultimately drive sales or increase brand awareness.