A promotional video is a short film designed to advertise a product, service, or brand. It aims to capture the audience's attention and convey key messages in an engaging way. These videos often highlight features, benefits, and unique selling points, making them effective tools for marketing. Typically shared on platforms like YouTube, social media, or company websites, promotional videos can vary in style, from animated graphics to live-action footage. They are often used in campaigns to boost visibility and encourage potential customers to take action, such as making a purchase or signing up for a newsletter.