Promotional games are interactive activities designed to promote a brand, product, or service. These games often engage customers by offering rewards, discounts, or prizes for participation. They can take various forms, including online contests, mobile apps, or in-store experiences, and are commonly used in marketing campaigns to attract attention and increase customer loyalty. Companies use promotional games to create excitement around their offerings and encourage consumer interaction. By incorporating elements of fun and competition, brands can enhance their visibility and foster a positive association with their products. Examples include scratch-off tickets, spin-to-win wheels, and social media challenges.