A "Promoted Account" is a feature on social media platforms like Twitter that allows users to increase their visibility and gain more followers. By paying for this service, accounts can appear in the "Who to Follow" section, making it easier for potential followers to discover them. This promotional tool is particularly useful for businesses, influencers, or anyone looking to expand their audience. It helps accounts reach a broader demographic, enhancing engagement and interaction with their content. Overall, a Promoted Account can be an effective strategy for growing an online presence.