Progressive's Flo is a fictional character created for Progressive Insurance advertisements. She is known for her friendly demeanor, distinctive white apron, and upbeat personality. Flo serves as a sales representative, helping customers understand their insurance options and find the best coverage for their needs. Since her debut in 2008, Flo has become an iconic figure in advertising, often using humor and relatable scenarios to engage viewers. Her character is designed to simplify the often complex world of insurance, making it more approachable for consumers.