Profoto is a Swedish company known for its high-quality lighting equipment used in photography and videography. Founded in 1968, it specializes in studio lights, flash units, and light modifiers that help photographers achieve professional results. The brand is popular among both amateur and professional photographers for its reliability and innovative technology. Profoto products, such as the B10 and D2 lights, are designed to be user-friendly and versatile, making them suitable for various shooting environments, from studios to outdoor settings.