Elinchrom is a well-known brand in the photography industry, specializing in studio lighting equipment. Founded in Switzerland in 1962, the company has built a reputation for producing high-quality flash units, softboxes, and light modifiers that cater to both professional and amateur photographers. The brand is particularly recognized for its innovative technology, such as the Skyport wireless triggering system, which allows photographers to control their lighting remotely. Elinchrom products are widely used in portrait, fashion, and product photography, making them a popular choice among creatives looking to enhance their work with effective lighting solutions.