Homonym: Profiling (Characterization)
Profiling is the process of gathering and analyzing information about individuals or groups to identify patterns or characteristics. This technique is often used in various fields, such as law enforcement, marketing, and psychology, to predict behaviors or preferences. For example, law enforcement agencies may use profiling to focus their investigations on specific suspects based on past criminal behavior.
In marketing, companies use profiling to understand their customers better. By analyzing data such as purchasing habits and demographics, businesses can create targeted advertisements that appeal to specific groups. This helps them reach the right audience and improve their sales, making profiling a valuable tool in today's data-driven world.