Professional makeup refers to the application of cosmetics by trained artists to enhance or alter a person's appearance for various purposes, including photography, film, theater, and special events. This practice involves using a range of products, such as foundation, eyeshadow, and lipstick, to create desired looks that can range from natural to dramatic. Makeup artists often work with clients to understand their preferences and the specific requirements of the occasion. They may also use techniques like contouring and highlighting to emphasize features. Professional makeup is not only about beauty but also about artistry and skill in transforming appearances.