Product samples are small quantities of a product provided to potential customers for free or at a reduced price. They allow consumers to try a product before making a full purchase, helping them assess quality, taste, or effectiveness. Companies often use samples as a marketing strategy to attract new customers and encourage sales. These samples can come in various forms, such as cosmetic samples, food samples, or software trials. By offering product samples, businesses aim to build trust and familiarity with their brand, ultimately leading to increased customer loyalty and repeat purchases.