Product protection refers to measures taken to safeguard goods from damage, theft, or counterfeiting. This can include physical security features, such as tamper-proof packaging, as well as legal protections like patents and trademarks. These strategies help ensure that products remain safe and maintain their value in the market. Additionally, product protection can involve insurance policies that cover loss or damage during shipping and handling. Companies often invest in product protection to enhance customer trust and satisfaction, ensuring that consumers receive high-quality items that meet their expectations.