Product evaluation is the process of assessing a product's features, quality, and performance to determine its value and effectiveness. This involves gathering data through methods such as user feedback, testing, and comparison with similar products. The goal is to identify strengths and weaknesses, ensuring that the product meets the needs of its target audience. During product evaluation, various criteria are considered, including usability, durability, and cost-effectiveness. Tools like surveys and focus groups may be used to collect opinions from consumers. Ultimately, product evaluation helps businesses make informed decisions about improvements and marketing strategies for their products, such as those from Apple or Samsung.