Product comparisons involve evaluating different items to determine their features, benefits, and drawbacks. This process helps consumers make informed decisions by highlighting key differences, such as price, quality, and functionality. For example, comparing smartphones can reveal which model offers better camera quality or battery life. These comparisons can be conducted through various methods, including online reviews, side-by-side charts, and consumer reports. By analyzing data from multiple sources, shoppers can identify the best option that meets their needs. Ultimately, product comparisons aim to simplify the purchasing process and enhance customer satisfaction.