A "Product Category" refers to a group of related products that share similar characteristics or serve a similar purpose. For example, electronics can be a product category that includes items like smartphones, laptops, and tablets. This classification helps consumers easily identify and compare products within the same group. Product categories are essential for businesses as they aid in organizing inventory and marketing strategies. By categorizing products, companies can target specific customer needs and preferences. For instance, a grocery store may have categories like dairy, produce, and snacks to streamline shopping experiences for customers.