Product bundles are a marketing strategy where multiple products are sold together as a single package. This approach often offers customers a discount compared to purchasing each item separately, making it an attractive option for consumers looking to save money. Bundles can include complementary items, such as a camera with a tripod and memory card, enhancing the overall value of the purchase. Retailers use product bundles to increase sales and encourage customers to try new items. By grouping products, businesses can also simplify the shopping experience, allowing customers to find everything they need in one convenient package. This strategy can lead to higher customer satisfaction and loyalty.