Product assessment is the process of evaluating a product's features, quality, and performance to determine its effectiveness and value. This evaluation often includes analyzing customer feedback, market trends, and competitive products to identify strengths and weaknesses. The goal of product assessment is to ensure that a product meets the needs of its target audience and aligns with business objectives. It can involve various methods, such as surveys, focus groups, and usability testing, to gather objective data that informs decisions about improvements or marketing strategies.