Product aesthetics refers to the visual and sensory appeal of a product, encompassing its design, color, shape, and texture. It plays a crucial role in attracting consumers and influencing their purchasing decisions. A well-designed product can evoke emotions and create a positive first impression, making it more desirable in the marketplace. In addition to visual elements, product aesthetics also includes functionality and usability. A product that looks good but is difficult to use may not succeed. Therefore, designers often strive to balance beauty with practicality, ensuring that products like smartphones or furniture are both appealing and user-friendly.