The AIDA model is a marketing framework that outlines the stages a consumer goes through when interacting with a product or service. It stands for Attention, Interest, Desire, and Action. The model helps marketers create effective advertising strategies by guiding potential customers from initial awareness to making a purchase. In the AIDA process, the first step is to capture the customer's Attention through eye-catching content. Next, marketers generate Interest by highlighting the benefits of the product. This leads to Desire, where the consumer feels a strong want for the product, ultimately prompting them to take Action and make a purchase.