Pro Football Focus (PFF) is a sports analytics company that specializes in providing in-depth analysis and statistics for American football. Founded in 2006, PFF collects data on every play in the NFL and college football, offering insights into player performance, team strategies, and game outcomes. PFF is known for its unique grading system, which evaluates players based on their performance in various situations. This data is used by teams, analysts, and fans to better understand the game and make informed decisions. PFF also publishes articles, podcasts, and rankings that contribute to the broader conversation about football.