Print marketing refers to the use of printed materials to promote products or services. This includes items like brochures, flyers, posters, and business cards. Businesses often use print marketing to reach local audiences, as these materials can be distributed in specific areas or events, making them effective for targeted advertising. Despite the rise of digital marketing, print marketing remains relevant. Many consumers still appreciate tangible materials that they can hold and read. Additionally, print marketing can enhance brand recognition and credibility, as high-quality printed materials often convey professionalism and trustworthiness in the eyes of potential customers.