Direct Mail is a marketing strategy that involves sending physical promotional materials, such as letters, postcards, or brochures, directly to potential customers' mailboxes. This method allows businesses to target specific audiences based on demographics, interests, or previous purchasing behavior. It can be an effective way to reach customers who may not engage with digital advertising. The effectiveness of Direct Mail often depends on the quality of the mailing list and the design of the materials. Many companies use data analytics to refine their targeting and improve response rates. Additionally, Direct Mail can be combined with digital marketing efforts for a more comprehensive approach.