Print design refers to the creation of visual content intended for physical media, such as brochures, posters, magazines, and business cards. It involves the use of typography, images, and layout to effectively communicate a message or brand identity. Designers must consider factors like color, composition, and readability to ensure the final product is both attractive and functional. The process of print design often includes software tools like Adobe InDesign and Adobe Illustrator, which help designers create and manipulate graphics. Additionally, understanding printing techniques and materials is essential, as it influences the final appearance and quality of the printed piece.