Pre-order bonuses are special rewards offered to customers who purchase a product, typically a video game, before its official release date. These bonuses can include exclusive in-game items, early access to the game, or physical merchandise like posters and figurines. The goal is to encourage early sales and build excitement for the upcoming release. Retailers and game developers often collaborate to provide unique bonuses, which can vary by store or platform. For example, a game like The Legend of Zelda might offer a special edition soundtrack or a collectible art book as a pre-order incentive, enhancing the overall value for fans.