The "Power of Context" refers to the idea that the environment and circumstances surrounding an event or behavior significantly influence people's actions and decisions. This concept suggests that factors such as social norms, physical surroundings, and situational cues can shape how individuals respond, often more than their personal traits or intentions. In psychology, this principle is often illustrated through studies like those conducted by Malcolm Gladwell in his book The Tipping Point. These studies show how small changes in context can lead to significant shifts in behavior, highlighting the importance of understanding the broader environment when analyzing human actions.