Positivus is an annual music and arts festival held in Latvia, typically in July. It takes place in Salacgrīva, a picturesque coastal town, and features a diverse lineup of local and international artists across various genres. The festival also includes art installations, workshops, and activities for all ages, making it a vibrant cultural event. Since its inception in 2007, Positivus has grown in popularity, attracting thousands of attendees each year. It aims to promote creativity and community while providing a platform for emerging talent alongside well-known acts. The festival's scenic location by the Gauja River enhances the overall experience for visitors.