Positive space refers to the area in a design or artwork that is occupied by the main subjects or elements. This space draws the viewer's attention and helps to create a focal point. In visual arts, positive space can include objects, people, or any significant features that contribute to the overall composition. In contrast, negative space is the area surrounding the positive space. It plays a crucial role in defining the boundaries of the positive elements and can enhance the overall aesthetic. Understanding the balance between positive and negative space is essential for effective design in fields like graphic design, architecture, and photography.