Negative space refers to the area around and between the subjects of an image. It is the empty space that helps define the boundaries of the main objects, creating a balance in the composition. By emphasizing negative space, artists can draw attention to the subject and enhance the overall visual impact of their work. In design and art, understanding negative space is crucial for effective communication. It can create shapes and forms that are just as important as the main subjects. This technique is often used in graphic design, photography, and painting to create a sense of harmony and clarity in visual storytelling.