"Poppy Playtime" is a survival horror video game developed by Mob Games. Players take on the role of a former employee at a toy factory called Playtime Co., which has been abandoned. The game features a mix of exploration, puzzle-solving, and stealth elements as players navigate through the eerie factory filled with animatronic toys. The main antagonist is Huggy Wuggy, a large, blue creature that stalks players throughout the game. Players must use a special tool called the GrabPack to interact with the environment, solve puzzles, and avoid being caught by Huggy Wuggy. The game has gained popularity for its unique art style and suspenseful atmosphere.